Valid - Valid USA acquires Marketing Software Company


Lisle - 15/06/2015
Valid USA acquires Marketing Software Company Back

Solutions provider Valid USA, Inc., a wholly owned subsidiary of VALID SA , is pleased to announce it has completed the acquisition of Marketing Software Company (MSC).

Marketing Software CompanyMSC is a leading client-focused provider of highly effective database marketing solutions, helping companies drive customer revenue and maximize the return on their marketing spend. Established in 1975, MSC was an early pioneer in the database marketing industry and has developed significant expertise in the management, accuracy and analysis of its clients’ data. MSC predominantly manages and maintains large, comprehensive databases for its clients to implement multi-channel direct marketing campaigns. MSC’s customer-centric solutions include: 

  • Database design and large-scale data management
  • Data accuracy and enhancement
  • Digital campaign management
  • Predictive modeling, segmentation, and data analytics
  • On-demand, real-time reporting and analysis
  • Large-scale email management and deployment
  • Mobile and SMS marketing

A full-range of customer-centric services including implementation and management of event-based marketing, loyalty programs, and other services 

MSC has a very loyal client base that includes prominent, nationally recognized firms across a range of industries. MSC differentiates itself through its highly effective, “best in breed” solutions, and superior client service. This has allowed MSC to become a trusted resource, leading to extensive client integration and long-term relationships. MSC’s client value proposition enhanced by its analytic and predictive data modeling capabilities generate actionable insights about a client’s customers that drive highly effective omni-channel marketing outcomes. In an environment where companies are increasingly focused on maximizing their marketing return on investment, MSC helps improve customer acquisition, retention, and life-time value. 

Valid and MSC share the same client-focused dedication and culture, and together bring complementary technology, clients, and capabilities to better serve the growing $140 billion digital marketing industry. MSC’s key capabilities include highly efficient digital marketing distribution and value added data analytics to improve client’s market reach. MSC’s complete solutions for customer identification and long term management across all media channels, including mobile, SMS, and email solutions complements Valid’s existing capabilities.

 “We are pleased and honored to welcome the MSC clients, employees and partners onto the Valid team, and are looking forward to meeting today’s and tomorrow’s needs in the rapidly growing digital economy”, announced Mr Carlos Affonso d’Albuquerque, the Chief Executive Officer of Valid S.A.

 “This marks an important milestone for the clients, employees and partners of the MSC family” declared Mr. Gary Abrams, MSC’s President.